Why Finding the Right Size Online Is Still Broken — And How YourSizer Fixes It
Online shopping has solved many problems. Finding the right size is not one of them.
Finding the right size is not one of them.
Despite detailed size charts, customer reviews, and generous return policies, sizing remains the number one reason for returns in fashion e-commerce. Shoppers guess. Brands absorb the cost. Everyone loses a little trust along the way. At YourSizer, we believe sizing should no longer be a guessing game.
The Real Problem With Size Charts
Traditional size charts assume one thing that simply isn't true:
that bodies fit neatly into standardized measurements.
In reality:
Two people wearing the same height and weight can need different sizes
Brands define "M" or "L" differently
Shoppers don't measure themselves before every purchase Even when they do, interpreting charts is confusing and time-consuming
The result?
Uncertainty, abandoned carts, and costly returns.
A Better Approach: Fit, Not Guesswork
YourSizer was built around a simple idea:
If we understand the body, we can recommend the size — instantly and accurately.
Instead of forcing users to decode size charts, YourSizer:
Analyzes key body measurements intelligently
Matches them to each brand's real product data
Adapts to different fits, categories, and sizing systems
Delivers a clear recommendation: This is your size
No measuring tapes.
No guesswork.
No "should I size up or down?"
Designed for Shoppers — Built for Brands
For shoppers, YourSizer creates confidence:
Faster decisions
Less hesitation
Better fit on the first try
For brands, the impact goes deeper:
Lower return rates
Higher conversion
Stronger customer trust
Actionable fit and sizing insights
And because YourSizer integrates directly into existing e-commerce platforms, brands don't need to redesign their entire flow. The experience feels natural — because it should.
Fit Is Personal. Technology Should Be Too.
Bodies are diverse.
Styles vary.
Sizing systems differ.
YourSizer doesn't try to standardize people — it adapts to them. As online fashion continues to grow, the brands that win will be the ones that remove friction, reduce uncertainty, and respect how personal fit really is.
That's the future we're building.
Beyond size charts.
Beyond guessing.
Welcome to confident fit.